FIRST PRIZE – COCACOLA CONTEST – NOBIDONI

“NoBidoni” extends the separated collection to the bin. Why producing an object with a long life cycle, when it should contains only refusals? Simple sheets of cardboard, PET and alluminium become containers “use & separate” through an essential reduction, replacing a series of objects thought “for a no separated collection” (unbreakable bins and hard to clean). “Nobidoni” promotes the coca-cola identity changing the paper’s glass dimensions, that shows the transitory and ephemeral character of the container that doesn’t want getting old but wants to be recycled! Why to separate trashes just using the colors (yellow, green & blue)? We propose to separate trashes through the correspondent materials instead of using the colors: paper into cardboard, PET into plastic and glass and tins into alluminium. ” NoBidoni” are made by the same materials they are gonna contains, and they are gonna recycled with. 

Design Walter Giovanniello & Arch. Federico Archidiacono